The Top 5 Reasons Why SEO Is an Absolute Necessity for Your Business
Ah, that magical and elusive entity that is known as search engine optimization, or SEO for short. You all know about it…or at least, of it. On a certain level, you get what it’s about. And odds are that at some point you’ve been tempted to find a way to have it implemented on your own sites. But, for whatever reason…you just haven’t yet.
Perhaps you aren’t certain about how effective it actually would be, or maybe you figure that today isn’t a good day to start and maybe “down the road a bit” seems more likely. Odds are that most likely you’ve been purposely putting it off, or altogether killed the idea of investing in SEO.
My best advice to you is this: it’s not the fact that SEO is a “nice to have” option, but if you truly value your business and the visibility of your online presence…then investing in it is absolutely mandatory to stay relevant in today’s world.
Yes, I’m most likely a bit partisan on this…after all, the SEO world has been a constant in my life for many years now. But even if you’re on the fence, I would be remiss not to relay information to you. Therefore, here are the top 5 reasons why SEO is an absolute necessity for your business:
It Takes Time to Realize A Return On Investment.
When done right, SEO is a tremendous producer of results. In fact, studies show that most companies that implement it (upwards of about 90-95%) have plans to either increase their budgets for SEO or at the very least keep them as is. In the spirit of open transparency, it will take some up-front “expenses” to get started and this could prove a bit intimidating to businesses who are uncertain as to the return based on the amount they budget.
However, the reason I put in quotes the term “expenses” is that they should be worded more as investments. There are the benefits to reap from such investments such as increased organic traffic from referrals and searches to significantly higher visibility with brand exposure and online standing. And not only that, also take into consideration that every single one of those metrics compound over time (which I will detail later in this post).
The more time you take for a recurring investment into SEO, the higher yields you will see and in addition those higher returns translate into…. you guessed it…higher return revenue for your company. But here is what to keep in mind: the implementation of SEO for your company has to be expertly done correctly. And to do that, it needs to be performed by experts with the required knowledge and experience.
I also phrase this first reason as read on purpose as that the ROI takes time to become visible. SEO is not a sprint, it’s a marathon. It should be viewed the same way by someone going to a personal trainer that wants to lose 70 lbs. It won’t happen in one month…it won’t happen in two months. But with the right guidance, that goal will be realized in time by continuing to do the right things, do them effectively and in a healthy manner. Attempting to do otherwise only results in harm or negative results.
We Are Currently In An SEO “Golden Era”.
There are those who refer to the “golden era” of SEO back before Google instituted updates named after animals like Penguin, Panda, and Hummingbird. You probably don’t need to know what those are, but for the sake of information sharing they’re all parts of the complex search algorithms that Google has put into place (and continues to update) that influence the rankings of websites. On a very high level, Penguin deals with link quality, Panda with content quality and Hummingbird with what is known as “conversational” searches like “where can I find the best steakhouse in Kansas City?”, etc. Before these were introduced by Google there were more invasive and exploitation tactics used to rank sites which had effective results back then.
I would propose, however, that it is NOW that we are in an SEO “golden era”. The ability to be seen by more eyes than ever in the history of technology via prospective search exposure methods is unprecedented. Furthermore, today’s search engine optimization standards eliminate those who may use (and sadly, some still do) unethical techniques that competitors perform to degrade you on the search engines.
The user experience and quality of content are also greatly improving, hence allowing search engines to be more successful at evaluating and ranking sites that follow best practices. Here’s the thing, though: as Google’s algorithms are constantly changing: the prospective search exposure methods may also start to dip as newer technologies like digital helpers (i.e. Siri, Google Now) and real-time answers start to hedge in on established search engine areas. Matter of fact, mobile searches not only outnumber searches from desktops (2/3 of all searches are now mobile based) but Google now gives more credibility to sites optimized for mobile responsiveness and standards. They are now rolling out functionality where mobile-responsive pages are given more credibility…those left behind who do not have this capability will actually be penalized in Google searches.
With this new information, it is more vital than ever to step up and implement SEO NOW. By doing so it opens your business up to a vast amount of resources and potential that you wouldn’t have otherwise…failing to do so only increases your risk of being left behind.
Compound Your Returns With SEO For The Best Possible ROI vs. Other Methods
As I mentioned earlier, SEO is a marathon, not a sprint. And sometimes with marathons, the longer you persevere, the further you get from where you started and the closer you get to the finish line of your goal. As also alluded to, SEO provides returns compounded over time. And why is that? It’s because each and every part of your site that action is taken on, each link that is built, each bit of content that is created…all of this becomes permanent and feeds into your high search visibility and your increased authority of your domain. And as those increase further, your conversions and traffic from referrals increase as well the longer you continue with SEO.
There is also the added bonus of developing an increased positive reputation such that your site starts to receive particular benefits (i.e. socials shares and mention, extra links connecting to you, etc.).
And because this growth compounded does so more and more over time, then by waiting one more day to implement SEO, that’s one more day that your business loses potential increased revenue.
Your Competitors Are Leaving You In The Dust.
Perhaps you have been on the fence about getting SEO done for your business, but I will tell you this: your competition that is ranking at the top of the search engines are doing so because they are implementing an SEO strategy. And by utilizing that strategy they are solidifying those ranking positions on very competitive keywords, so the longer you decide to wait, the longer they have time to shore up their placements and keep others from overtaking them.
Another important item to consider is that there is a specific cost of opportunity should you continue to wait to become involved with SEO. Not only are your competitors solidifying where they are at, but they’re already using SEO strategies to target newer keywords and working to take over those particular areas as well. The sooner you move on taking action with SEO, the more likely your business will be able to capture those existing and future areas of opportunity for your own. And by keeping at that SEO strategy it prevents others down the road from catching up to you.
Remember, if your competitors are ranking at #1, someone has to be #2 or lower. And by the same token, if you are at the top of the rankings, then that means you displaced someone else to get there and rest assured they will work to do what they can to fight for that spot. So a sound and recurring SEO strategy is critical to getting you AND keeping you at the top.
There’s Really No Wrong Way To Start With SEO, Even If You Start Off Slowly
In all honesty, there is absolutely no reason to be alarmed with SEO. Some firms require a set amount of months to lock in a contract. Now, seeing results does take time and again I’ll repeat that SEO is a marathon, not a sprint. However, from our business practice here at Port & Starward, we don’t force our clients into binding contracts, but rather work with them on a month-to-month basis and you can always decide not to go further according to how comfortable your company is feeling with its results.
Whatever you choose to do, if you are going to do SEO (and it is with my highest recommendations that you do), then waiting another day to start is another day of potential lost returns to your business. You’ll see a greatly increased set of returns, you’ll see them come faster, your revenue generation will be vastly greater over the long term than with any other methods and you’ll ensure that your competitors don’t get to where you want to be first. By the same token, the longer that you decide to wait, the more difficult it will be to jump firmly into the game, and you only stand to lose greatly should you push SEO to the back burner.
If you’d like more information on how best SEO can help assist you and your business, feel free to contact us at Port & Starward. Located in Cape Cod, Massachusetts, we are not only the #1 Cape Cod SEO Agency available, but we also have produced fantastic results servicing various clients across the United States.
West Barnstable, MA